The trailer for Spectre uses many narrative techniques typical of Hollywood action movies/Bond movies. Applying Propp's character theory, we have a clear protagonist or hero in Danial craiges character James Bond  - although Lea Seydoux character Madeleine is also a major character so doesn't quite fit the role of Propp's Heroine. In many ways, she is shown to be the stronger character and it is her quest that she stays with bond and help him out .while Q plays the Helper role as bond's friend. These well known character types quickly help establish the action/bond genre and allow audiences to understand the main action within the two-minute running time of the trailer.

 The film's narrative is clearly introduced in the trailer and follows Todorov's theory of equilibrium. The state of balance is the character of James Bond trying to solve the mystery he's after in a action  institution. The introduction of Madeleine  creates the disequilibrium - along with the request to compete helping Bond. The new equilibrium is not shown in the trailer - this is critical because even though a standard Hollywood romantic Action narrative would suggest the mystery getting solved and  the audience have to watch the whole film to enjoy the action.

 The trailer is full of Barthes' enigma and action codes. These are designed to draw the audience in and encourage them to watch the whole film to resolve their questions. The major enigma codes the audience will consider revolve around whether if James Bond will be able to complete the mission on his own or will he get someone to help him. However, there are other enigma codes such as what has happened in each character's past to cause huge problems - particularly concerning Madeleine  stay in the film with bond. Although action codes are less important in the genre of action/bond, there are still plenty of dramatic scenes such as the building falling at the start. This suggests there will be moments of  tension in the film and the only way to see these resolved and in full is to watch the whole movie.

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